Partner with Dirt City Motorplex
Fueling Motorsports Passion and Driving Community Growth
Dirt City Motorplex, located in Lena, Wisconsin, is a premier destination for short-course off-road racing and community-focused motorsports events. Built in 2019 by the Lena Motorsports Club with strong community support, our facility attracts nearly 10,000 fans annually. It offers unparalleled opportunities for businesses to connect with a loyal and passionate audience.
Why Partner with Us?
- Reach Loyal Motorsports Fans: Our dedicated fans actively support businesses that back their favorite drivers and events, creating lasting brand loyalty.
- Unmatched Visibility: From on-track signage and jumbotron commercials to prime Highway 141 signage, your business will be front and center for fans and passersby.
- Community Impact: Sponsorships support the local economy, helping Lena thrive as a hub for motorsports excitement and small-town growth.
- Customizable Packages: From entry-level to exclusive event sponsorships, we offer options tailored to your business goals.
Sponsorship Packages
Trackside Support Package
Starting at $2,500
This is the ideal entry-level package for businesses seeking to engage and make a meaningful impact. By sponsoring this package, your brand will be tied to the excitement of motorsports, earning appreciation from both fans and racers for your support of local racing.
- 5 Weekend Passes
- Spectator Banners
- Logo & Link on Website
Brand Builder Package
Starting at $5,000
Designed for businesses seeking greater regional reach and brand visibility, this package allows you to associate your brand with the excitement of the races while also being appreciated by fans and racers for your support of the event.
- 15 Weekend Passes
- Vendor Display 10×10-sized booth
- Crowd Facing Track Banners (Banner supplied by sponsor; track not responsible for any damage.)
- Logo & Link on Website
Premium Partner Package
Starting at $10,000
This package is ideal for those seeking to establish a strong presence at the event while providing exclusive VIP experiences for clients or stakeholders. Your brand will be associated with the thrill of motorsports, and both fans and racers will recognize and appreciate your support, fostering strong connections with your business.
- 25 Weekend Passes
- Vendor Display 10×20-sized booth
- Jumbo Screen & Livestream Ads
- Crowd Facing Track Banners (Banner supplied by sponsor; track not responsible for any damage.)
- Logo & Link on Website
- Event Program Ad
- VIP Hospitality
Presenting Sponsor Package
Starting at $20,000
Take a lead role as the Presenting Sponsor of the event, positioning your business as a key supporter of motorsports. Your brand will be associated with the thrill of the races, and fans and racers will acknowledge your support, thereby strengthening your connection with this passionate community.
- 30 Weekend Passes
- Presenting Naming Rights
- Vendor Display 10×20-sized booth
- Jumbotron Screen/Livestream display (Available only at Champ Offroad National Events)
- Crowd Facing Track Banners (Banner supplied by sponsor; track not responsible for any damage.)
- Logo & Link on Website
- Event Program Ad
- VIP Hospitality
Title Sponsor Package
Starting at $45,000
The most prestigious sponsorship package available, offering exclusive, top-tier exposure for your business. By becoming the Title Sponsor, your brand will be prominently associated with the event’s excitement, earning acknowledgment and appreciation from both fans and racers, who value businesses that support motorsports.
- 45 Weekend Passes
- Title Naming Rights
- Turn One Branding
- Cobranded Highway 141 Signage
- Logo on Apparel
- Vendor Display 10×20-sized booth
- Jumbotron Screen/Livestream display (Available only at Champ Offroad National Events)
- Crowd Facing Track Banners (Banner supplied by sponsor; track not responsible for any damage.)
- Event Program Ad
- VIP Hospitality
- Logo & Link on Website
Additional Opportunities
Vendor Row
Maximize your brand’s exposure with high-visibility marketing options that engage fans both on-site and in the heart of downtown Lena. These opportunities are ideal for businesses looking to stand out and ensure their message reaches the entire motorsports audience.
- 10′ x 10′ Spot: $300
- 10′ x 20′ Spot: $500
- 10′ x 30′ Spot: $800
Includes 2 Weekend Passes and 1 Load/Unload Pass.
VIP Viewing Zones
Feel the roar of the engines and the rush of adrenaline from the best seats in the house. These VIP viewing zones put you right on top of the action, with clear, wide-open views of the track that bring every lap to life. Designed for fans who want more than just a ticket, it’s the ultimate race-day experience: spacious, comfortable, and built for excitement. Whether you’re hosting a group or soaking it all in yourself, this is where the thrill of the race meets the energy of the crowd — a front-row atmosphere you won’t find anywhere else.
Premium Elevated VIP Zone
$2,500 per day | $4,000 per weekend
This elevated VIP terrace offers a private, shaded retreat for up to 15 guests. Perfect for entertaining clients, team members, or friends. Enjoy sweeping, unobstructed views of the track below from your exclusive elevated position. The terrace includes a climate-controlled indoor lounge with a TV livestream feed, private entrance, countertop, cabinets, and refrigerator.
Place your company signage around the terrace for added brand visibility. The perfect setup for groups looking for a mix of comfort, exclusivity, and the best seat in the house. (Please get in touch with us for any additional information on our packages)
Included Features:
- Private elevated shaded terrace for 15 guests
- Climate-controlled indoor lounge with livestream TV
- Private entrance, cabinets, countertop, and refrigerator
- Custom signage opportunity on terrace railing
Optional Add-Ons Per Day:
- Open Beverage Wristbands (unlimited beer, seltzers, soda, water): $600
- Hostess Service (dedicated food & beverage server): $300
- Catering Package (Wooden Spoon Catering): Starting at $750
Trackside VIP Zone
$1,500 per day | $2,500 per weekend
The Trackside VIP Zone offers wide-open sightlines and puts you and your group of up to 15 right in the middle of the action. The open layout allows you to move and mingle while staying covered under an awning for all-day comfort. Inside, enjoy cabinets, a countertop, refrigerator, and TV livestream broadcast.
Place your company signage around the zone for an added branding opportunity. The Trackside Zone is built for those who want to feel the power, sound, and energy of the race up close. (Please get in touch with us for any additional information on our packages)
Included Features:
- Shaded Trackside Zone for 15 guests
- Cabinets, countertop, refrigerator, and TV livestream
- Custom signage opportunity around your VIP zone
Optional Add-Ons Per Day:
Private Restroom Access (VIP-only): $200.
Open Beverage Wristbands (unlimited beer, seltzers, soda, water): $600
Hostess Service (dedicated food & beverage server): $300
Catering Package (Wooden Spoon Catering): Starting at $750
Contact Us
Ready to drive your business forward with Dirt City Motorplex? Contact us today to explore sponsorship options tailored to your goals.
